By Ralph
We often ask ourselves, how can we help? How can we do more to contribute to community development, sustainable energy or the alleviation of suffering? Finding answers is getting a lot easier. Amazing platforms like Catchafire.org enable skilled professionals to find and link up with pro-bono service opportunities.
That opportunity was for a design project with Mission Markets, a professional firm and social enterprise providing services around impact investing.
The “Mission” for us, was to create a visual identity that conveys the organizations values and mission. As a financial services company, Mission Markets needed a symbol that was professional and clean. A reflection of their commitments to the triple bottom line. It also needed to be recognizable and translate to their anticipated hierarchy of subsidiary components. After a deep dive into documents the Mission Markets team had workshopped to determine their brand essence, we got to work. The result; a classic, iconic logo. Delivering a clear intent through it’s text driven shape.
Mission Markets is seeking to move the marketplace from a showcase of hard line profit numbers to a place where social and environmental impact is equally emphasized. Essentially transforming the dynamic of capital markets altogether. A challenging task no doubt, as traditional market exchanges are not so receptive to sustainable business models. So when we matched to work with them, we felt a deep responsibility to deliver and make it a positive investment for all.